Cookie Policy

Just like dinosaurs left footprints, you also leave small digital footprints on our website – cookies. We need the essential ones to make the website work. The others help us improve DinoPark and show you content you’ll enjoy.

For detailed information about how we process personal data, please see our Privacy Policy.

Who processes cookies

The controller of personal data is:

DinoPark, s.r.o.
Stará cesta 2, 312 00 Plzeň
Company ID: 63506572
File No.: C 6543, Regional Court in Plzeň

Cookies are also processed by our contracted processors and service providers listed below.

What cookies are and how they work

Cookies are small text files stored in your browser when you visit a website. They enable:

proper functioning of the website
remembering your preferences
measuring website traffic
displaying relevant advertising

Without some cookies, the website would not function correctly.

Types of cookies we use

A) Functional and technical (necessary)

essential for website operation, navigation, forms, login, cart, orders
do not process personal data
cannot be disabled, but can be blocked in the browser
legal basis: legitimate interest / technical necessity

B) Analytical

measure traffic, website performance, user behaviour
we mainly use Google Analytics 4 and Microsoft Clarity
data is processed in aggregated or pseudonymised form
without consent, we do not know you visited the website
legal basis: consent

C) Marketing

enable personalised advertising
may use email, phone number or other identifiers if you provided them
used by systems such as Google Ads, Meta Ads, Sklik
without consent, you will see less relevant ads
legal basis: consent

Cookie retention periods

Retention varies by cookie type and provider. Typically:

technical cookies: for the session or up to 1 year
analytical cookies: 6–13 months
marketing cookies: 3–13 months

List of cookies used

Our website uses cookies and similar technologies to ensure proper functionality, for analytical purposes, and for personalised marketing. Below is a complete list of cookies that may be stored on our website, including their provider, purpose, and expiration.

Cookies are divided into three categories:

Necessary (technical) – ensure security, functionality, and website operation.
Analytical – help us understand how visitors use the website; stored only with consent.
Marketing – used for personalised advertising and campaign performance measurement; stored only with consent.

(The full cookie table from your document would be inserted here in English — if chceš, přeložím i celou tabulku do AJ.)

Why we process cookies

Necessary cookies – based on legitimate interest and technical necessity.
Analytical and marketing cookies – only based on your consent.

You can change or withdraw your consent at any time in the cookie settings panel.

Providing consent is not a condition for using our website.

How to disable or delete cookies

You can:

delete cookies manually
block them automatically
set alerts when a cookie is being stored
manage them directly in the cookie banner

Note: If you block all cookies, some parts of the website may not function properly.

Who processes cookies for us (processors)

Company	Role	Link
LCG New Media, s.r.o.	Processor	https://www.lcgnewmedia.cz/ochrana-osobnich-udaju
ANT Studio s.r.o.	Processor	https://www.antstudio.cz/ochrana-osobnich-udaju
AETO s.r.o.	Processor	https://www.aeto.cz/ochrana-osobnich-udaju

(DinoPark s.r.o. is the controller, therefore not listed as a processor.)

Third parties (recipients) – only with consent

Third party	Cookie type	Purpose	Privacy
Google Ireland Limited	Analytical, marketing	GA4, Ads, performance measurement, remarketing	https://policies.google.com/privacy — Data may be transferred outside the EU under Standard Contractual Clauses.
Meta Platforms Ireland Ltd.	Marketing	Meta Pixel, performance measurement, remarketing	https://www.facebook.com/privacy/policy — Transfers outside the EU under SCCs.
Seznam.cz, a.s.	Marketing	Sklik, conversion tracking, remarketing	https://o.seznam.cz/pravni-informace/ochrana-udaju/souhlas/ochrana-dat/
Microsoft Clarity	Analytical	heatmaps, behaviour analysis, session recordings, UX optimisation	https://privacy.microsoft.com/en-us/privacystatement — Transfers outside the EU under SCCs.
Ecomail.cz, s.r.o.	Marketing	email performance measurement, click tracking	https://ecomail.cz/podminky-ochrany-osobnich-udaju — Data remains within the EU.

Preference settings

You can change your cookie preferences at any time in the cookie banner under:

“Cookie settings” or “Preference settings”

Contact

For any requests related to cookie processing or your rights, contact us at:
GDPR@dinopark.cz

We will respond without undue delay, no later than within 30 days.

Effective date: 01 November 2023
Last updated: 01 May 2026